ADGEEK

What makes the client relationship work

Kunal Jeswani discusses client trust, scope creep and pricing alongside the work of leading creative teams across India and ASEAN.

20 Jul 20251 hr 9 min

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The conversation

Kunal Jeswani discusses client service, creative leadership and the business of running an agency across India and ASEAN. He reflects on how the creative CEO role has changed, leading varied teams and building work that contributes to clients’ business outcomes.

The conversation examines agency-client trust, new business that develops through relationships, scope creep and the challenge of pricing work according to its value and effort. Jeswani also considers the effect of AI and digital platforms on agency practice and the continuing role of human creativity.

Key Takeaways

Client service, creative leadership and team management are presented as connected responsibilities of an agency CEO.
The interview links client partnerships, scope creep and value-based pricing to agency profitability.
Word of mouth in new business is discussed alongside the work of maintaining trusted client relationships.
Kunal considers AI and digital platforms as pressures on agency work without treating their future effects as settled.

Additional subjects

Creative Leadership

Guests

Kunal Jeswani

Kunal Jeswani joined The Indian AdGeek as Chief Executive Officer of Ogilvy ASEAN. His conversation examines client relationships and the changing responsibilities of agency leadership. It considers the work of leading across markets and building a culture in which creative teams can collaborate. The interview places the agency–client relationship at the centre of the business. Scope creep and value-based pricing give the conversation a concrete commercial dimension.