The Indian AdGeek
Behind every campaign sits a business. Vishal Mehra speaks with agency leaders, strategists and marketers about clients, money and the changing work of building brands.
From the conversation. Short excerpts on agency economics, creative judgment and the business of building brands. Follow a subject into the full conversation.
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Browse advertising conversations by subject.
Conversations
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MANJA’s 16-person model: pricing expertise, protecting attention
Arvind Krishnan
Karaoke marketing, potted plants and what’s wrong with modern marketing
Shubhranshu Singh
Why advertising struggles to price its own value
Prasad Sangameshwaran
What attention data can tell advertisers
Mike Follett
Building brands through entertainment
Gautham Narayanan
AKQA’s frontier model: embedded teams, prototypes and pricing
Bianca Dordea
Reading the Indian consumer
Santosh Desai
What winning pitches teach an agency about growth
Tracey Barber
Brand building when the marketing partner takes equity
Raja Ganapathy
Creative technology’s advantage beyond access to AI tools
Laurent Thevenet
Connected brands and the pricing problem of AI-assisted work
Babita Baruah
Kulfi Collective’s business across branded content and owned IP
Advait Gupt