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The Indian AdGeek
Behind every campaign sits a business. Vishal Mehra speaks with agency leaders, strategists and marketers about clients, creativity, money and the changing work of building brands.
From the conversation. Short excerpts on agency economics, creative judgment and the business of building brands. Follow a subject into the full conversation.
Why advertising struggles to price its own value
What attention data can tell advertisers
Building brands through entertainment
Traditional Creative Agencies vs Frontier Agency feat. Bianca Dordea (Global Client Lead, AKQA)
Reading the Indian consumer
Battlefield Lessons in Agency Growth feat. Tracey Barber (Global Chief Transformation & Growth Officer, Havas)
From Sequoia to Spring, Carry, and Retainer feat. Raja Ganapathy (Founding Partner, Spring Marketing Capital)
Inside Creative Tech at Publicis feat. Laurent Thevenet (Head of Creative Tech APAC, Publicis Groupe)
Veni, Vidi, VML feat. Babita Baruah (CEO, VML India)
Kulfi-dential: Building the Collective feat. Advait Gupt (Co-Founder & CEO, Kulfi Collective)
Outdoor vs. The Algorithm feat. Ranga Somanathan (Global Chief Strategy Officer, billups)
Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)