THE INDIAN GEEK / TOPICS
Agency Economics
How does an agency make money and remain commercially sustainable? These conversations examine pricing, ownership, growth and the value of capabilities and client relationships. Start with Rakesh Hinduja on building a platform-led network through acquisitions and owned technology.
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A concise archive on the commercial side of advertising agencies, from the value of creative work to the costs and choices behind scale.
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Kinnect-ing the Dots - feat. Rohan Mehta (Founder, CEO - FCB Kinnect and FCB/SIX India)
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Why advertising struggles to price its own value feat. Prasad Sangameshwaran (Editor, ET Brand Equity)
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Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)
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The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
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Why advertising struggles to price its own value feat. Prasad Sangameshwaran (Editor, ET Brand Equity)
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Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)
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Platforms Over Campaigns feat. Rakesh Hinduja (Co-founder, Wondrlab)
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Kinnect-ing the Dots - feat. Rohan Mehta (Founder, CEO - FCB Kinnect and FCB/SIX India)
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