ADGEEK
How Rohan Mehta built and scaled FCB Kinnect
Mehta traces the agency from a bootstrapped digital business to its FCB partnership, covering capabilities, pitches, growth and the choices behind scale.
The conversation
Rohan Mehta traces FCB Kinnect from its bootstrapped beginnings to its partnership with FCB and subsequent acquisition. He discusses how the agency built capabilities across creative campaigns, content production and creator communities, and how its offer changed as it scaled.
The conversation examines new business and shorter pitch timelines, the balance between immediate results and patient strategy, and Mehta’s ambitions for growth, services and creative work. He also considers the role of internal studios, performance marketing and AI tools.
Key Takeaways
- Mehta recounts Kinnect’s founding and the decisions that led from independence to an FCB partnership and acquisition.
- He describes a platform-agnostic offer spanning creative campaigns, content production and creator communities.
- The conversation examines compressed pitch timelines and the tension between fast results and sustained strategic creativity.
- Mehta discusses how internal production, performance capabilities and AI tools support the agency’s growth ambitions.