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THE INDIAN GEEK / BRIEFINGS

What the conversations add up to.

Original analysis that connects conversations from The Indian AvGeek and The Indian AdGeek with public evidence and independent research.

IN AVIATION

Every flight begins with a briefing.

IN ADVERTISING

Every campaign begins with a brief.

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FEATURED BRIEFING

The Indian AdGeek

As agencies move beyond campaigns and towards business transformation, the old questions of pricing, profitability and client value are becoming harder to ignore.

Vishal Mehra

Can Advertising Agencies Afford to Be Business Partners?
Can Advertising Agencies Afford to Be Business Partners?

HOW A BRIEFING IS MADE

Conversations

The episodes it draws on, linked so you can hear the source.

Evidence

Public sources, listed in full at the end of every Briefing.

Analysis

An argument, dated and updated, with disclosures and corrections shown.

THE INDIAN GEEK

Aviation connects the world.
Advertising shapes how we see it.