Episode 17 In a world obsessed with 15-second micro-trends and "zero-click" conversions, Anant Sharma (CEO of Matter Of Form) is making a radical case for slowing down. In this episode of The Indian AdGeek, host Vishal Mehra sits down with Anant to deconstruct why the term "luxury" has become a marketing crutch and why "timelessness" is the only metric that matters in 2026. We dive deep into: * The Anti-Luxury Stance: Why calling a brand 'luxury' is a sign of creative laziness. * Positive Friction: Why making your customers work a little harder can actually increase brand loyalty. * The AI Paradox: As "perfect" AI content becomes cheap, why is "human imperfection" the new premium? * The Pitch Secret: Why Matter Of Form records private podcasts with clients (under Chatham House rules) to win the deepest insights. * Value vs. Time: How to move away from hourly rate cards and capture the true value of strategy. The Indian AvGeek streams on all major podcast apps. What The Luxe Podcast Vishal on X