THE INDIAN GEEK / TOPICS
Agency Business
Agency Business follows the decisions behind a creative company: people, pricing, client relationships, pitches, operating models and growth. These conversations are useful for founders, agency leaders and marketers choosing how to work together. Begin with Gautam Reghunath on building Talented around its people and performance-based pricing, then hear Kunal Jeswani on the daily agency–client relationship.
What these conversations explore
The interviews return to what clients value, how agencies earn trust, whether pitches and retainers reward the right work, and how technology changes the operating model. The featured selections offer an entry point; the complete archive lets readers compare approaches across independent agencies and networks.
Search within this topic
Find a person, airline, agency or question within these conversations.
Start here
One conversation to begin with before exploring the full topic.
Featured conversations
Essential conversations selected to show different decisions and perspectives within this topic.
What makes the client relationship work
EXPLORE CONVERSATION →
The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
EXPLORE CONVERSATION →
The Agency Model’s Midlife Crisis (And How to Profit From It) feat. Ivan Fernandes
EXPLORE CONVERSATION →
Battlefield Lessons in Agency Growth feat. Tracey Barber (Global Chief Transformation & Growth Officer, Havas)
EXPLORE CONVERSATION →
Relevant guests
Meet some of the people whose conversations shape this topic.
All conversations
Browse every conversation in this topic. The list is ordered by publication date.
The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
READ CONVERSATION →
What attention data and eye-tracking can tell advertisers feat. Mike Follett (CEO, Lumen Research)
READ CONVERSATION →
Building brands through entertainment feat. Gautham Narayanan (Managing Director, Europe, VIRTUE - Vice Media)
READ CONVERSATION →
Traditional Creative Agencies vs Frontier Agency feat. Bianca Dordea (Global Client Lead, AKQA)
READ CONVERSATION →
Reading the Indian consumer and therefore the advertising feat. Santosh Desai (CEO, Futurebrands)
READ CONVERSATION →
Battlefield Lessons in Agency Growth feat. Tracey Barber (Global Chief Transformation & Growth Officer, Havas)
READ CONVERSATION →
From Sequoia to Spring, Carry, and Retainer feat. Raja Ganapathy (Founding Partner, Spring Marketing Capital)
READ CONVERSATION →
Inside Creative Tech at Publicis feat. Laurent Thevenet (Head of Creative Tech APAC, Publicis Groupe)
READ CONVERSATION →
Veni, Vidi, VML feat. Babita Baruah (CEO, VML India)
READ CONVERSATION →
Kulfi-dential: Building the Collective feat. Advait Gupt (Co-Founder & CEO, Kulfi Collective)
READ CONVERSATION →
Outdoor vs. The Algorithm feat. Ranga Somanathan (Global Chief Strategy Officer, billups)
READ CONVERSATION →
Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)
READ CONVERSATION →
The Uncommon Manifesto: Building Brands People Actually Wish Existed feat. Lucy Jameson (Founder, Uncommon Creative Studio)
READ CONVERSATION →
System 3 & The Art of Strategic Friction for Brands feat. Adam Ferrier (Founder, Thinkerbell)
READ CONVERSATION →
Platforms Over Campaigns feat. Rakesh Hinduja (Co-founder, Wondrlab)
READ CONVERSATION →
The Juice is Worth the Squeeze feat. Shradha Agarwal (Global CEO, GRAPES)
READ CONVERSATION →
Super Agencies, Super Challenges feat. Tarun Rai (Co-Chairman Start Design Group UK, Ex-Group CEO S Asia Wunderman Thompson)
READ CONVERSATION →
Rethinking Everything in 2026 feat. Rishad Tobaccowala (Formerly at Publicis Groupe; Author: Rethinking Work)
READ CONVERSATION →
The Agency for the World’s Most Lucrative Audience feat. Brent Rivard (Partner, Geezer)
READ CONVERSATION →
Regulation as a Creative Superpower: Inside ASCI feat. Manisha Kapoor (CEO, ASCI)
READ CONVERSATION →
The Agency Model’s Midlife Crisis (And How to Profit From It) feat. Ivan Fernandes
READ CONVERSATION →
Blur-print for the Future: Agency OS feat. Gopa Menon (Co-Founder, Theblurr)
READ CONVERSATION →
The Pitch Doctor feat. Lulu Raghavan (President, APAC - Landor)
READ CONVERSATION →
The Integration Equation - feat. Anita Kotwani (Chief Client Officer - Dentsu South Asia)
READ CONVERSATION →
Kinnect-ing the Dots - feat. Rohan Mehta (Founder, CEO - FCB Kinnect and FCB/SIX India)
READ CONVERSATION →
Taste Matters! - feat. Kunel Gaur and Sayantan Choudhury (Animal)
READ CONVERSATION →
OHRI-GAMI: Folding Ideas Into Brands - feat. Rohit Ohri (Founder, OHRIGINAL)
READ CONVERSATION →
Famous by Innovation - feat. Mithila Saraf (CEO, Famous Innovations)
READ CONVERSATION →
What makes the client relationship work
READ CONVERSATION →
Building an agency around its people
READ CONVERSATION →
Related Topics
Follow a related label to its current conversations.