THE INDIAN GEEK / TOPICS
Client Relationships
Good agency-client relationships depend on trust, clear scope and a shared account of value. These conversations examine pitching, procurement, client service and the commercial choices that sustain a partnership. Start with Kunal Jeswani on the day-to-day work of serving clients, then hear Lulu Raghavan on winning a brief.
What these conversations explore
The archive ranges from new business to pricing and long-term partnership. Each conversation approaches the relationship from a different role in the agency business.
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Featured conversations
Essential conversations selected to show different decisions and perspectives within this topic.
The Pitch Doctor feat. Lulu Raghavan (President, APAC - Landor)
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The Integration Equation - feat. Anita Kotwani (Chief Client Officer - Dentsu South Asia)
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Battlefield Lessons in Agency Growth feat. Tracey Barber (Global Chief Transformation & Growth Officer, Havas)
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The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
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Relevant guests
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All conversations
Browse every conversation in this topic. The list is ordered by publication date.
The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
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Why advertising struggles to price its own value feat. Prasad Sangameshwaran (Editor, ET Brand Equity)
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Traditional Creative Agencies vs Frontier Agency feat. Bianca Dordea (Global Client Lead, AKQA)
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Battlefield Lessons in Agency Growth feat. Tracey Barber (Global Chief Transformation & Growth Officer, Havas)
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From Sequoia to Spring, Carry, and Retainer feat. Raja Ganapathy (Founding Partner, Spring Marketing Capital)
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Rethinking Everything in 2026 feat. Rishad Tobaccowala (Formerly at Publicis Groupe; Author: Rethinking Work)
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The Pitch Doctor feat. Lulu Raghavan (President, APAC - Landor)
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The Integration Equation - feat. Anita Kotwani (Chief Client Officer - Dentsu South Asia)
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Client Karma: Decoding the Agency-Client Tango - feat. Kunal Jeswani (CEO, Ogilvy ASEAN)
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