THE INDIAN GEEK / TOPICS
Brand Strategy
A brand must mean something clear enough to be remembered and flexible enough to live in culture. These conversations look at positioning, consumer behaviour, campaigns and the decisions behind distinctive work. Start with Santosh Desai on reading the Indian consumer, then explore brand building with Samit Malkani and behaviour change with Adam Ferrier.
What these conversations explore
Follow how strategists and creative leaders connect audience insight to a brand idea, make it distinctive, and carry it through campaigns and entertainment.
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From Kolaveri to Google - feat. Samit Malkani (Head of Brand, Social & Events Marketing, SEA, Google)
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System 3 & The Art of Strategic Friction for Brands feat. Adam Ferrier (Founder, Thinkerbell)
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The Pitch Doctor feat. Lulu Raghavan (President, APAC - Landor)
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Building brands through entertainment feat. Gautham Narayanan (Managing Director, Europe, VIRTUE - Vice Media)
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The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
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Building brands through entertainment feat. Gautham Narayanan (Managing Director, Europe, VIRTUE - Vice Media)
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Reading the Indian consumer and therefore the advertising feat. Santosh Desai (CEO, Futurebrands)
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Battlefield Lessons in Agency Growth feat. Tracey Barber (Global Chief Transformation & Growth Officer, Havas)
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From Sequoia to Spring, Carry, and Retainer feat. Raja Ganapathy (Founding Partner, Spring Marketing Capital)
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Veni, Vidi, VML feat. Babita Baruah (CEO, VML India)
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Kulfi-dential: Building the Collective feat. Advait Gupt (Co-Founder & CEO, Kulfi Collective)
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Outdoor vs. The Algorithm feat. Ranga Somanathan (Global Chief Strategy Officer, billups)
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Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)
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The Uncommon Manifesto: Building Brands People Actually Wish Existed feat. Lucy Jameson (Founder, Uncommon Creative Studio)
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System 3 & The Art of Strategic Friction for Brands feat. Adam Ferrier (Founder, Thinkerbell)
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Platforms Over Campaigns feat. Rakesh Hinduja (Co-founder, Wondrlab)
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The Juice is Worth the Squeeze feat. Shradha Agarwal (Global CEO, GRAPES)
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Making of a Design Consultancy feat. Anant Sharma (CEO, Matter Of Form)
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Super Agencies, Super Challenges feat. Tarun Rai (Co-Chairman Start Design Group UK, Ex-Group CEO S Asia Wunderman Thompson)
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Regulation as a Creative Superpower: Inside ASCI feat. Manisha Kapoor (CEO, ASCI)
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The Pitch Doctor feat. Lulu Raghavan (President, APAC - Landor)
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Kinnect-ing the Dots - feat. Rohan Mehta (Founder, CEO - FCB Kinnect and FCB/SIX India)
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Taste Matters! - feat. Kunel Gaur and Sayantan Choudhury (Animal)
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OHRI-GAMI: Folding Ideas Into Brands - feat. Rohit Ohri (Founder, OHRIGINAL)
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Famous by Innovation - feat. Mithila Saraf (CEO, Famous Innovations)
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From Kolaveri to Google - feat. Samit Malkani (Head of Brand, Social & Events Marketing, SEA, Google)
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Building an agency around its people
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