ADGEEK

Building brand trust between human insight and digital scale

Samit Malkani reflects on Kolaveri Di and his marketing experience at Google, discussing how storytelling, data and technology interact with long-term brand value and creative talent.

29 Jun 202555 min

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The conversation

Get ready for a masterclass in modern brand building as we sit down with Samit Malkani, Head of Brand, Social & Events Marketing for Southeast Asia at Google.

Samit traces his journey from crafting iconic TV ads to pioneering digital-first campaigns, sharing the pivotal moments—including the viral sensation “Kolaveri Di”—that shaped his approach to storytelling. He unpacks the principles behind building brand love and trust across diverse markets, reveals how he blends human insight, data, and technology to drive creativity, and offers candid advice for marketers balancing short-term wins with long-term brand value. From the future of social media and AI in marketing to hiring creative talent and outcome-based pricing, this episode is packed with actionable insights and fresh perspectives from one of the industry’s most innovative leaders

Samit - @Samit Vishal - @vishal1mehra

Topics

Brand Strategy Creative Leadership Media Economics

Guests

Samit Malkani

Samit Malkani joined The Indian AdGeek from Google's brand, social and events marketing team in Southeast Asia. His conversation traces a path from television advertising to digital campaigns. It examines brand trust, human insight and the balance between immediate results and lasting value. The interview brings a marketer's perspective to the relationship between creativity, data and technology.