AVGEEK
What IndiGo’s Stretch and BluChip mean for passengers and loyalty
Ajay Awtaney joins Vishal to examine IndiGo’s move into premium seating and revenue-based loyalty. The conversation weighs what Stretch and BluChip could mean for passengers and the airline’s commercial model.
The conversation
The second episode of The Indian AvGeek is here and it features one of India’s most authoritative voices on aviation, Ajay Awtaney. Ajay and I discussed a variety of topics with the launch of IndiGo’s premium product, now known as Stretch, as well as its soon-to-be-launched FFP called IndiGo BluChip.
We discuss the new product, passenger perspective on these developments, how it might be a successful launch, the increasing hybridization of IndiGo, potential codeshares, increased margins, IFE, new routes, and more.
And then we get into details of IndiGo’s revenue-based FFP - BluChip, whether they add more earn/burn partners, and how that promises to shake up the space in the country, considering IndiGo commands over 60% of India’s domestic market share.
Key Takeaways
- IndiGo’s Stretch product and BluChip programme are discussed together as changes to the carrier’s passenger proposition.
- Ajay and Vishal consider the passenger appeal of premium seating alongside in-flight entertainment, codeshares and new routes.
- The BluChip discussion examines a revenue-based frequent-flyer model and whether more earn-and-burn partners would change its value.
- Potential margins and IndiGo’s changing product mix frame the commercial questions behind these launches.