Shubhranshu Singh is a marketing leader and writer whose career spans Hindustan Unilever, Diageo, Visa, Star Sports, Royal Enfield and Tata Motors. On The Indian AdGeek, he discusses how brands create memory, the role of culture and community, and the changing relationship between CMOs, agencies and technology platforms. He draws on experience across FMCG, sports and automotive marketing, including the work of the Star Sports team behind Mauka Mauka.