Partner
Sidharth Grover
Sidharth Grover
Sidharth Grover joined The Indian AvGeek as Director of Communications and Marketing at Star Alliance. His conversation draws on earlier work at SpiceJet and Vistara before turning to the challenges of communicating across an airline alliance. Topics include partner coordination, the Indian market and emerging forms of membership. The interview explores what an alliance means for both its airlines and its passengers.
Sidharth Grover joined The Indian AvGeek as Director of Communications and Marketing at Star Alliance. His conversation draws on earlier work at SpiceJet and Vistara before turning to the challenges of communicating across an airline alliance. Topics include partner coordination, the Indian market and emerging forms of membership. The interview explores what an alliance means for both its airlines and its passengers.