AVGEEK

Where airline brand building meets revenue management

Solomon Wheeler draws on his Vistara and SpiceJet experience to explain how marketing works with revenue teams, supports route launches and shapes campaigns such as Retrojet.

17 Nov 202435 min

Listen

Watch

The conversation

Solomon Wheeler, the ex- head of marketing at Vistara and SpiceJet, joins us to give a peek inside the life of an airline CMO. He touches upon his time at SpiceJet, how closely he worked with the revenue team for sales campaigns, and various marketing campaigns under his tutelage at Vistara including the famed Retrojet and Fly Higher. We discussed Active Revenue Management, how closely marketing is involved, how far ahead they get to know about various route launches, and his thoughts on what made brand Vistara so special for so many flyers. All this & much more.

Solomon Wheeler - @solomonwheeler

Vishal Mehra - @vishal1mehra

Topics

Airline Strategy Brand & Distribution

Guests

Solomon Wheeler

Solomon Wheeler brings experience leading marketing at Vistara and SpiceJet. His conversation with Vishal Mehra examines the relationship between airline marketing, sales campaigns and revenue management. He recalls campaigns including Vistara's Retrojet and Fly Higher. The interview asks how a distinctive airline brand is built within the daily commercial demands of the business.