AVGEEK
What makes airline marketing a distinct discipline
Shashank Nigam examines how airlines, airports and aircraft manufacturers build their brands, with perspectives on Vistara’s brand, Air India’s rebrand and IndiGo’s marketing.
The conversation
As a historic week in the world of Indian aviation continues to rumble, the world’s foremost aviation marketing expert, Shashank Nigam, joins the show to talk about iconic brands of Indian aviation. We discussed the importance of airline marketing and how it differs from the usual marketing we all know.
How airline marketing evolved into health ratings during the pandemic, marketing’s importance for leading OEMs like Boeing, Airbus, Embraer, GE, and so forth. His unfiltered thoughts on Vistara’s brand dilution, Air India’s brand revamp, Indigo’s marketing, and how Indian airports are marketing themselves.
Shashank Nigam - @SimpliFlying
Vishal Mehra - @vishal1mehra