AVGEEK

Coordinating an alliance across airlines and markets

Sidharth Grover discusses Star Alliance’s marketing, coordination with member airlines and India’s importance, alongside potential roles for low-cost airlines and intermodal partners.

12 Jan 202532 min

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The conversation

Episode number 22 of The Indian AvGeek features Sidharth Grover, Director of Communications and Marketing at Star Alliance. We started the discussion with Sid’s background at SpiceJet and Vistara before he moved on to Star Alliance. We spoke about the future of airline alliances, how the alliances do marketing, co-ordinating with all 25 partner airlines, future initiatives, the importance of Indian market, the entry of LCAs & other intermodal partners in Star Alliance, and the emerging trends around the industry.

Vishal Mehra - @vishal1mehra

Additional subjects

Brand & Distribution

Guests

Sidharth Grover

Sidharth Grover joined The Indian AvGeek as Director of Communications and Marketing at Star Alliance. His conversation draws on earlier work at SpiceJet and Vistara before turning to the challenges of communicating across an airline alliance. Topics include partner coordination, the Indian market and emerging forms of membership. The interview explores what an alliance means for both its airlines and its passengers.