AVGEEK

Selling aircraft: Embraer’s pitch and marketing approach

In the first conversation, Vasuki Prasad discusses his move from Vistara to Embraer, the aircraft sales process, integrated marketing and the continuing role of airshows.

1 Dec 202437 min

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The conversation

This week’s show features Vasuki Prasad, Embraer Commercial Aviation’s APAC Marketing Director. The first part of our chat discusses Vasuki’s time heading commercial at Vistara, his eventual move to Embraer, the aircraft sales pitch process, Embraer in India, their integrated marketing mix, the relevance of airshows in today’s world, and more.

Vishal Mehra - @vishal1mehra

Additional subjects

Brand & Distribution

Guests

Vasuki Prasad

Vasuki Prasad joined The Indian AvGeek as Asia-Pacific Marketing Director at Embraer Commercial Aviation. Across two episodes, he discusses aircraft sales, technical marketing and the opportunities for smaller narrowbody jets. The conversation draws on his earlier commercial experience at Vistara. It connects aircraft capability with the network and revenue questions airlines must answer before buying.